Find true north
for every post
you publish.
Anchor every post in your creator compass, choose the mission that fits the season you're in, and turn 140+ proven hooks into a full piece of Instagram content — guided by your compass, not the algorithm.
Your weekly rhythm
Pick your follower tier — your cadence shifts to match the season you're in.
Recommended weekly mix
90% Attract · 5% Nurture · 5% Position
Attract
90%
Nurture
5%
Position
5%
Convert
0%
Still in growth mode. Lean heavily into Attract content to expand reach. Sprinkle in just enough Nurture and Position to keep your existing audience warm and remember why you're different.
The four missions
Each mission has its own purpose, hooks, and rules. Choose your bearing.
Attract
5 pieces / weekTop-of-funnel content that grows your audience.
Build trust by telling your story so people connect through shared struggle. Move through the three Ps (Problem, Pursuit, Payoff). The story doesn't have to be the origin story, but the payoff must be explained. Combine trending, proven formats with your unique creative vision.
Nurture
1 piece / weekDeepen the relationship with your existing audience.
Make existing followers feel seen, heard, and valued. Builds community and likability — not new followers. Document the experience and show the reality. DO NOT show the payoff or transformation here.
Position
1 piece / weekBuild credibility and authority in your niche.
Establish yourself as a trustworthy, credible source. Brand-elevating moments, expert POV, journey POV, unique takes. Teach insights based on your experience. Balance authority with vulnerability and personality so it doesn't read as bragging.
Convert
Stories — warmest leads onlyTurn engaged audience into paying customers.
Sell the offer and bring in revenue. Works because the first three missions built trust. Make sales feel natural by leveraging the relationship. Build anticipation by reflecting your audience's needs, then use clear CTAs with urgency.
Three pages of your weekly ritual.
Capture your creator compass
What you stand for, who you serve, and your story. Every piece of content ties back to it.
Pick a mission + hook
Choose Attract, Nurture, Position, or Convert. Browse 140+ hooks or let us pick.
Get the full content
Hook, caption, script beats, on-screen text, and a mission-aligned CTA.